Photoflex was created by Photographer Gene Kester to initially make a softbox that was robust and reliable and since that time Photoflex has designed and manufactured many high quality products for the Still and motion picture industry.

Many of these products are unique and are designed by end users. The recently designed 1000w Starlight with Silverdome softbox for example produces as much light as a 2000w Blond with a softbox. (This provides huge amount efficiency in lamp life heat and running costs).

Many of these products are unique and are designed by end users such as Gene Kester. The recently designed 1000w Starlight with Silverdome softbox for example produces as much light as a 2000w Blond with a softbox. This provides huge amount efficiency in lamp life heat and running costs.